The online advertising industry is big. Like €264 billion big. But around €65 billion of that is wasted due to human error and poor decision making. Advertising platforms like Google and Facebook make it difficult to manage ad spend efficiently by taking control away from marketers.Incremento are working on solving that. We're building low cost, super fast tools that do the things marketers wish the platforms did themselves, so that small businesses can manage their ads efficiently and effectively without having the tech resources of a giant.We also use these tools to manage other companies' performance marketing by letting them avoid paying for the time of inefficient agencies who manage everything manually. This is how we can keep our tools independent and build for the changes we think have value.