QuatroxUm was born of a latent need for deconstruction and debate over ideas, current society and the studies of thinkers such as Edgar Morin and Marshall Mcluhan. Its first initiative was consolidated with the circuit 4x1 in 2010, which visited six Brazilian capitals, bringing together more than 2,000 professionals and companies. He was followed by short films and other events, among courses, meetings, study groups all over Brazil, in the areas of communication, marketing, cyberculture, entrepreneurship and thought reform. Following a market trend and need, QuatroxUm has created a new concept of learning. It united a form of sociological, anthropological and often philosophical knowledge for the application and study of strategies in the areas of communication and digital entrepreneurship. Named Courses 360º, these spaces of deconstruction bring together well-known digital thinkers in the market. They have to apply this new form of education that complements the other initiatives that QuatroxUM takes to much of Brazil.