InterBeverage Services (InterBev) is an independent Spanish company which supports for almost three decades FMCG ready to drink & eat equipment (coolers, vending machines, dispensers, etc.) by providing a complete range of integrated services to Brands that covers the entire life-cycle of each equipment. Due to InterBev digital transformation processes, a new range of on top services have come to life by developing Mobile Only concept. All of them form part of and are managed by InterBev digital platform called Nuddo.Nuddo applies to the entire value chain of the business, from supply to end consumers, relaying on the activation of those equipments the core of its deployment. Equipments are now real and bidirectional points of contact between Brands and their Consumers installed at every point of sale (attended or unattended). Besides, the Nuddo Platform enhances current perception of the value associated with every act of buying. Nuddo allows Brands to remotely subject the product dispense to the consumers fulfillment of whatsoever commercial, promotional and/or legal cloud conditions Brands deem appropriate or are forced to set forth.Nuddo, in partnership with the main players involved in Cybersecure developments for e-commerce transactions, is able to authenticate in a safe and easy way users attributes in real time just before every transaction takes place, enlarging the range of products available at a vending machine and creating a new connected ecosystem among Brands, Retails and Consumers.As part of InterBev network, the Nuddo Platform is supported by a complete range of operational services (full and field) that make possible the deployment, maintenance –preventive and corrective- and online/remote monitoring of the performance of any of the five modules (Operations, Transactions, Analytics, Marketing, Identity) the Platform consists of, that are involved in the management of each tailored Brand activation and or campaign.