Roya is influential, innovative and progressive, devising a thoroughly modern approach to fashion. In fact, it is the integration of modern and traditional styles, based on the new vision of the creative director Masooma (Roya) Hosseini, the luxury house has been redefined for the 21st century and strengthens its position as one of the most desirable fashion houses in the world. . Eclectic, contemporary, romantic— ROYA products represent the pinnacle of the fusion of Eastern and Western art and are unmatched for quality and attention to detail. Roya is a collection of art, beauty, handicrafts and hand embroidery and years of hard work of people who work hard for the survival of culture and art. We are setting ambitious social and environmental goals, being transparent about our business and always striving to do better. In every part of our business – from product design to material selection, manufacturing processes to logistics, and managing our warehouses and stores – we are integrating sustainability