A project to narrate the incredible beauty in Brianza, the land of handcrafted furniture. 'Land of beauty' is a project that stands between promotion of the wood and furnishing sector and territorial marketing It is not possible to talk about the companies in the Brianza wood and furniture sector without also describing the socio-cultural and natural fabric within which they were founded and developed, and it is not possible to talk about the Brianza area without celebrating its incredible beauty. Over 10,000 craftsmen in a small area in northern Italy every day create charm, elegance and design. Only true experts can carefully juggle new trends and age-old traditions Creating elegance - for the artisans of Brianza - is a life mission. Thanks to an unequalled widespread expertise, the result of study and determination, and with the help of a spectacular setting that acts as an inspirational muse, Brianza can answer any request for quality interior architecture. Because true luxury lies in the uniqueness of each piece, and in the skill with which it is made.THE CLAB PROJECT, 10 YEARS OF SUPPORT FOR THE TERRITORYWe develop alliances and relationships, and strengthen existing ones with Trade Associations, Professional Orders, and local stakeholders.We identify and offer interventions and assistance services to support the Furniture System and its supply chain to promote the internationalisation of companies.All Project activities are conceived with a markedly business-oriented value.