You can use online marketing strategies to attract new customers. To do this, you'll want to focus primarily on paid social media ads, search engines, and web design.For instance, you might use Facebook's Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community.Paid social media can attract new customers to your brand or product, but you'll want to conduct market research and A/B testing before investing too much in one social media channel.To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it's imperative your business is at the forefront of search for related keywords.Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase.Finally, it's critical you spend time and resources on your business's website design.When these aforementioned customers find your website, they'll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it's important you take the time to create a user-friendly (and mobile-friendly) website.Internet Marketing to Cultivate Brand LoyalistsInternet marketing is for more than just attracting new customers — it's also critical for maintaining a loyal, long-term customer base.You'll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty.Consider sending personalized emails to past customers to impress or inspire them — for instance, you might send discounts based off what they've previously purchased, wish them a happy birthday, or remind them of upcoming events.To properly employ email campaig