Shopper Intelligence is a breakthrough shopper insight and category management data source, providing objective category level performance metrics gained from direct "voice of the shopper" surveys, designed to inform better and more persuasive plans.Already operating overseas in UK, France, Canada and Australia, it's been developed through ten years of work with many of the worlds leading packaged goods manufacturers and their retailer partners. We carry out more interviews on a huge scale each year measuring key factors like Satisfaction, Category Role, Decision Hierarchy, Triggers of purchase and Promotional response.In the USA, we kicked off our program in 2016, so now have three years of tracking data and have measured 140+ categories in 25+ banners across Grocery, Club, Mass, Drug, Online and specialist channels. In 2018 alone we carried out 300,000+ interviews. Our key point of difference is to allow our subscribing sponsors the ability to benchmark their categories to the rest of the department and the total store and to compare one retailer to another with robust samples. Its data Buyers really appreciate.Using our powerful online portal you can "slice and dice" to look at any shopper segment eg usage, mission, demographics, brand or product type.Shopper Intelligence puts the shopper into the conversation.Find out more at www.shopperintelligence.com