Lam is well known for *lifestyle* clothing line with the cornerstone of simplicity, sensuality and elegance. Every piece, with the most delicate choice of fabric and mindful details, speaks a story that unveils characters and empowers that unique beauty in each woman. Lam's aesthetic culture has brought back the Vietnamese women's elegance in the old time but still carry the timeless beauty to the modern life. Lam has become the local leading designer brand that brought a lifestyle's culture to women with variety of high quality products ranging from minimal designed clothes, shoes, scarves and other accessories. People love Lam not only because of its classy products, but also their in store experience, with two very Lam stores located in the heart of Saigon and Hoi An.