Belgrade-based Long Play is one of the most renowned promotional and concert agencies in Serbia and the former Yugoslavia, and it represents several top musicians in the region and arranges guest appearances for numerous worldwide bands of different genres.Gibonni, Darko Rundek, Amira Medunjanin, Plavi orkestar, Babe and Kolja are top musical names represented by Long Play. Also, hit theatre play "Chicago Perversions" by actor Dragan Gagi Jovanovic is promoted by Long Play. Long Play is the founder of one of the biggest Serbian Music Festivals Arsenal Fest, which takes place in Kragujevac, every June, from 2011. Long Play publishing activities are widely known - single out CD albums by Bajaga and instruktori "Daljina, dim i prašina" (2012), Goblini "Roba s greškom" (2013) and Rundek Cargo Trio "Mostovi" (2015), as well as vinyl Electric orgasm "Play Music!" (2016) and the single "Neposlušna građanka" (2017) by Vlada Divljan (1958-2015).