In Apr'2017, a marketing professional resigned from TV-commerce biz to pursue his dreams and started his journey of entrepreneurship. With the dream of reinvented the watch industry, he and his watch enthusiast partner started a watch brand named ‘Lorenz'. Tired of big brand markups, the duo set out to create an e-commerce model to sell wristwatches on online platforms to cover the Indian market in one shot. Through the amazing response from the customers. Lorenz today's the leading watch brand on the e-commerce platform.