Orosil Smiths India Ltd. (formerly known as Silver Smith India Ltd) derives its new name from acombination of the Italian word Oro, meaning Gold, and Silver. The company's new identity truly reflects its dedication to offer its customers precious, and yet affordable, fashioned jewellery. For nearly 20 years it has striven to set new standards in design and manufacture of high end couture jewellery in India and abroad.The company's brands "Kuhjohl" and "Sincere" have become extremely popular with discerningcustomers who want high quality jewellery at affordable prices. The company enjoys a huge intellectual support from the premier institution Jewellery Design & Technology Institute (JDTI). JDTI has become the backbone of the company and it plays key role in the jewellery industry and educational sector with large strength of students, about 2500 students have passed out invarious courses since 1999.Company not only has a strong domestic presence but also has overseas business partners mainly through trade fairs and e-commerce. To tap the huge global market offered through internet, the company is marketing its products through its e-commerce site and buyers are expressing a lot of interest in wholesale, dealership and retail.The company has tied up to retail its products through prominent e-commerce partners. These e-commerce sites have a strong contribution towards catapulting both the brands of OROSIL to new highs.