Parable is a trans-disciplinary creative studio that pushes the boundaries of culture through design across a myriad of industries. We focus on bringing game-changing concepts and strategies to life through powerful storytelling, human-centric design, and meaningful experiences.Our diverse and multidisciplinary backgrounds in hospitality, branding strategy, interiors design & architecture, art, film and photography allow us to weave together a wide spectrum of tools and methods to approach each project outside of their traditional parameters, bringing forth unique and compelling perspective in designing solutions. Our team has served a diverse range of clients including Singapore Airlines, SGX, Salad Stop, Swee Lee, Capella Hotels, Banyan Tree, Crystal Jade, Hermès, Lee Hwa Jewelry, Grain Traders, Little Farms, Miracle Coffee, Janice Wong, Sunday Bedding, SPRMRKT, and more.