The McBride Company creates immersive hospitality, restaurant, entertainment and retail destinations. Its experiential design practice leverages Alpha Think, the firm's hub for expansive thinking and creative solutions. McBride Design services include conceptual design, strategic planning, architecture, interior design and special feature design. Brand Beta, an arm of The McBride Company, works with emerging brands to develop an identity through graphic nomenclature, brand language and visual content. The McBride Company has worked with a variety of hospitality and leisure clients, including Margaritaville, Great Wolf Lodge, Pineapple Express, Hard Rock, Smithsonian Institution, Simon Property Group, and Four Seasons Hotels and Resorts. The McBride Company is based in Manchester Center, Vt., with a satellite office in Miami, Fla. For more information, visit www.mcbridedesign.com