Most business dress codes are neglected.Relegated to a short sentence in an employment agreement or a vague one liner during employee orientation.Employees don't know exactly what they can and can't wear to work and are left to read between the lines.What exactly does "Smart Casual" mean???HR Managers in small to medium sized firms are under the pump. They often have to wear many hats and don't have capacity or the stomach to navigate the complex current socio-political environment.So the dress code gets neglected. This leads to outdated dress codes and a big opportunity missed.- Company culture- Company image- Employee creativity- Staff retention That's where Look book comes in.We do the leg work.We do the heavy lifting to deliver a professionally designed, inclusive and diverse style guide.Something modern and clear but flexible. Something beautiful and engaging that fosters work culture and brand image.