UniverCell is the first mobile retail store that marked the organized mobile retailing sector in India. The first outlet was founded in 1997 by Mr. D. Sathish Babu after he studied the behavior of mobile phone consumers who found it difficult to access the entire range of products available to them. UniverCell was formed with an aim to enrich the customer by understanding his needs and recommending comprehensive mobility solutions. The organization's vision is to be ‘The Most Admired Retailer' for customers, employees and partners. UniverCell provides consumers with an ambience that allows them to make intelligent and informed shopping decisions in a store that provides great comfort and a high degree of service. Over the years it has transformed into one of the leading retailing organizations in Tamil Nadu and has its sights on replicating its success pan India. There are more than 450 UniverCell outlets across Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala. UniverCell showcases mobile phones, tablets and mobile phone accessories from among the best and leading brands in the world and also runs an operator products division that provides data cards, data plans and phone recharge services.