7 million disposable cups are used in the UK alone every day: stacked up they would be over 7 times the height of Mount Everest. Every day. The pokito is the reusable cup designed to truly make a difference to this disposable cup problem. The idea began in a fishing boat off the west coast of Canada. Andrew- inventor of pokito - saw a whole mountain stripped of its pine forest, destined for the nearby paper mills. Swathes of forest logged and pulped, bonded with polyethelene for five minutes of fame on the high street, to then spend centuries in landfill. After years of design, experimentation and rigorous product testing, we believe we have the solution to the burgeoning problem of single-use cup culture. Fully collapsible, odourless and leak proof- the pokito is the most portable, most convenient and the only re-sizeable reusable cup on the market: the perfect tool to reconcile a love of coffee with a love of the planet.