Founded in 2008, Markafoni.com is the first and leading flash sales site of Turkey, which offers latest collections of local and foreign brands with appealing discounts. Markafoni members, who benefit from discounts up to 90%, can reach many selected brands from different categories such as clothing, accessories, cosmetics, decoration and lifestyle. With 7,2 million members, Markafoni gets 21,6 million visits and 6,2 million unique visitors monthly. By focusing on customer care with "VIP Customer Services", Markafoni has received many awards for its successful marketing and communication strategies. Markafoni Group which offers selected brands under many categories, incorporates Turkey's first and leading flash sales site Markafoni.com, online cosmetics and beauty store for world-famous perfume and cosmetics brands Misspera.com, and Turkey's biggest online shoe store Zizigo.com. In 2014, Markafoni Group has been acquired by MIH Allegro BV, a subsidiary of Naspers. Naspers operates in more than 130 countries among internet, pay-tv and print media businesses.